Senior Communications Advisor
(TORONTO,ON) Imagine the stress of having to choose between paying your rent and buying a crib for your baby. It’s a difficult dilemma faced by some low-income families—one that can have tragic consequences for children in our community—according to Kara Spedding, Manager of Catholic Children’s Aid Society of Toronto’s Hope for Children Fund.
“Providing a safe sleep environment is vital to infants’ health and wellbeing. In fact, in 2013, 36 infants died in Ontario due to unsafe sleeping conditions. Unfortunately, the high cost of living in Toronto puts purchasing a new crib out of reach for some families,” says Ms. Spedding. “We have launched our second annual Sleep Tight campaign to help ensure that no parent has to put their child to sleep in a stroller or car seat because they can’t afford a crib.”
The goal of the Sleep Tight campaign is to raise $50,000 to purchase cribs for low-income families who are receiving services from the Catholic Children’s Aid Society of Toronto (CCAS). Funds raised during last year’s campaign helped 114 families, including Joyce*, a single mother who was struggling to raise a toddler and her eight-month old baby.
After reaching out to CCAS for help, Joyce was visited by a CCAS intake worker and a health specialist who discovered that her baby was sleeping in her bed because she couldn’t afford to buy a crib. Knowing this was a serious safety issue, they immediately referred Joyce to the Hope for Children Fund.
In a matter of weeks, a new crib was delivered to Joyce’s apartment. It took a while for her and the baby to adjust to the crib, but they are now both sleeping soundly through the night. “I had to plan out a whole routine, but it was worth the effort to know that my baby is safe,” says Joyce.
The campaign, which runs until the end of May, provides a unique option for Mother’s Day giving. “Making a donation to Sleep Tight is a wonderful way to honour the woman who rocked you to sleep at night,” says Ms. Spedding. “Giving the gift of safety to a baby is the best gift any mother could hope to receive this Mother’s Day.”
To make a donation to the Sleep Tight campaign, visit www.hopeforchildren.ca or call 416-395-1634.
* Name has been changed to protect privacy.
For more information, or to arrange an interview please contact:
Alison McLennan, Communications Specialist
Catholic Children’s Aid Society of Toronto
Tel. 416-395-1639 Email: email@example.com
About Hope for Children Fund:
The Hope for Children Fund supports the Catholic Children’s Aid Society of Toronto (CCAS) by raising funds for education and poverty relief programs for children, youth and families who receive services from CCAS. We believe by investing in our children and youth, and by helping families through difficult times, we can transform our community.
About Catholic Children’s Aid Society of Toronto:
For more than 100 years, CCAS has been protecting children and strengthening families through services that are professional, responsive, child-centred, and family-focused. We are provincially funded by the Government of Ontario's Ministry of Children and Youth Services. We are mandated to provide child protection services 7 days a week, 24 hours a day under the legal framework of the Child and Family Services Act of Ontario. We work with community partners throughout Toronto to support children and families.